The problem: Pollinators contribute to 85-95% of food ecosystems in the UK while consumers support malpractice that contribute to their decline. The majority of the public lack understanding on the issue and therefore feel passive towards it. This is because of the conflicting information and abstraction food industries provide in coordination with lack of education and wilful ignorance within the public sphere.

The idea: A device that takes a systematic approach through a playful lollipop experience that educates children on pollinators like bees to change perspective on responsibility by giving individuals the opportunity to build back better food ecosystems for future generations both directly and indirectly. The campaign has been delivered on Instagram:
@demitrastudio

Pollination is a vital service that sustains habitats and ecosystems by providing food security for both people and wildlife. Pesticide use, farming methods and climate change have huge impacts on pollinators, where the lollipop acts as a piece of design activism to teach children about the importance of food choices and its impacts on the environment, making for more conscious consumers.

Food affects everyone. So why are more people not part of the conversation and conservation around the future of food?