Product Design as a discipline is focussed on creating the products, interactions and experiences of tomorrow. Through the course students are supported to develop a wide range of skills enabling them to research, conceptualise, render, test and communicate their ideas, as well as the skills to work as collaborative creative professionals.

The course offers a range of exit awards, including the option of a placement year working in industry which gives students the ‘with professional experience’ title. In addition to the main BSc the course also offers a BA exit award that allows students to define and plan their own project work in their final year. Some students this year will also graduate with Product Design Technologies BSc and Sports Product Design BSc which from next year will fall under the main Product Design BSc and BA Pathways.

A significant part of the course involves students working together in multi-year teaching units we call vertical studios. With the four vertical studios Level 5 (2nd year) and Level 6 final year students work together on common briefs and within a shared domain or approach to design.

This year’s studios are:

• Radical & Disruptive Innovation takes a human-centred design approach to create design solutions that can address systemic wicked problems;
• Relational Futures explores the role design can play in shaping the relations between things and people;
• Other Today investigates how distributed models of production could offer more sustainable and socially beneficial products;
• Design for Ideology challenges students to explore their own ideologies and how this links with their use of technology and intention as designers.

All of the studios enable students to pursue their own interests, guided by highly experience tutors within a collaborative and ambitious environment.

Course Leader

James Tooze

Instagram

@brighton.pd